Market Analysis and Planning
- Offerings Analysis
- Market size, trends and opportunities
- Identify target market segments
- Competitive analysis: pricing, partners and customers
- Business Planning
Engaging a new market, new customers and opening new revenue streams requires careful planning, a good understanding of the markets, what works and, more importantly, what does not. Alphanova works with you to understand your key strengths, your goals and objectives and determines where your opportunities lie.
We assist in developing your marketing strategy. What is your target market? Who are you competing against? What are the trends in Asia? Our local knowledge defines the strategies and tactics required to meet the objective you set, whether it be developing a new market or capturing market share.
We have the people and resources to create the projects decided upon, whether it is online, Social Media, Direct Mail, events or printed collateral. Whatever the strategy, Alphanova has the skills and experience to create eye-catching market engagement campaigns.
Throughout the execution phase, we work with you to ensure the activities are delivered on time, are going smoothly, you are getting the results you want and you are meeting your objectives.
We measure to ensure that you have met your objectives, but also to see if there is a need to adjust the focus along the way. All rolled up to provide you ROI.
Market Expansion Strategy
A combination of a global vision with local expertise is required to build the right expansion plan. The formulation of a clear strategy aimed at: minimising risk, controlling timeframe, reducing costs and diversifying the method of development is a key factor for success.
- Legal and Tax
- Acquisitions, Joint ventures
- Distributors
- Market entry
- GTM strategy and Plan
Alphanova’s Business Development outsourced Services enables a fast implementation on targeted markets while minimizing investments and risks.
Our services allow you to explore, develop or redefine your international development strategy in a progressive way. To help you implement your strategic thinking, Alphanova’s teams assist you in operational implementation.
- Office Management
- Sales Network Development
- Sales Team Outsourcing
- Partnerships and distributors Management
Sales Network Development / Prospecting
Our experts provide you with their knowledge of the markets in which they are based.In addition our experts make available to you their linguistic and inter-cultural skills to allow you to approach customers and potential order takers more effectively to market your products and develop your export business turnover.
Partnerships and Channels
Whether you need to find a business partner to sell your products or an industrial partner abroad, the teams of Alphanova based in Asian countries assist you in the identification, approach, pre-qualification and relationship with potential partners in line with your needs.
With proper support and strategy, finding unique partnership, revenue opportunities and recruiting is quick and within controlled expense boundaries. The quality of the partner and the type of relationship you create with partners is key to your success in Asia Pacific. Alphanova makes sure your partner strategy reinforces your long-term product vision, revenue and growth goals while protecting your IP. Different pricing models, distribution layers, support and the partner’s reputation/position in the market are all important characteristics which we will tailor early in the process. In Asian markets, choosing the wrong partner can restrict your chances for business success in the future.
- Partner Evaluation and recruiting
- Channel Marketing & Management
- Partner Training
Financial support for Export, R&D and innovation
Public Aid for innovation can support the development costs of products/processes or technologically innovative services in terms of functionality, ergonomics and technical differentiation. As such, the implementation of a prototype or pilot to verify certain technical assumptions corresponds perfectly to the philosophy developed by the government.
Finally, public support for research and development are here to finance research projects justifying a substantial improvement over competitive products and practices, and exceed the available knowledge of the state of the art science and technology found in the area covered. The presence of technical locks/technology is a fundamental pre-requisite for access to these funds.
Seems like a right fit? Get in touch with our experienced Consultants